Thursday, December 11, 2014

Sony Exec shows Kevin Hart Who's "Playa"

JUST SAY'n....Interesting choice of words used by a Sony Exec back in March when Kevin Hart's agent requested to be paid to send a tweet drumming up support for "Think Like a Man too". Hart's representative pointed out that such a request is over and above the normal appearances asked of stars when promoting movies. The Exec noted that Hart had already received $3 and $4 million for his previous movies and was acting like a "greedy whore" in wanting more. The exact phrase used was "I'm not saying he's a whore, but, he's a whore"...And the Exec went on to hint that Sony just might down play the release of his next two contracted movies and "call his bluff". Hmmm...So Sony wants to be a "Playa" and use "Playa" terminology when discussing reasonable client request. After all, Kevin Hart has learned well from Chris Rock that he is his own brand and should benefit from any usage of that brand. Which means, in "Playa" terminology, "there won't be no freebies from this ho". Does this mean we can look forward to a "Think like a Pimp too?" Cause that's the posturing this "Playa" has taken when you consider the movie opened at $29.241,911 and grossed $65,182,182 domestically and $70,181,482 total. That should be plenty for the "Playa" to purchase some Superfly threads and brim...JUST SAY'n


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